Ads From a Simpler LIFE

"It’s only 31 miles from New York City and
is a very pleasant drive."

This gracious invitation from Con Edison to come and view the Indian Point nuclear facility, was one of two ads for nuke plants that ran in the June 16, 1967 issue of Life.

Westinghouse, who built the reactor for Connecticut Yankee, the plant at Haddam Neck, also advertised in that issue. CY was shut permanently in 1996 and has since been decommissioned.

"The plant will be a welcome neighbor—as clean and quiet
as any good neighbor could be."

"… made with Monsanto ingredients that just refuse
to go wrong—no matter who stirs them up."

A Monsanto ad in the same issue.

"We may be the only phone company in town, but we
try not to act like it."

This AT&T ad encouraged home shopping and reassured us as to just how benevolent a monopoly it was.

“Born loser” is a term we don’t hear much these days. Sure, we have high unemployment, but we’ve got high self-esteem to match. We’re all winners these days, as our kids’ shelves of meaningless trophies, prove. The only losers we tolerate now are weight losers.


One of four cigarette ads in the issue.


Remember Polaroid? This simple ad really looked great running inside the front cover.

Plume and Doom

With the hypothesizing, calculating, and scenario analyzing, regarding the radioactive emissions from Japan’s Fukushima nuclear power plant, I was reminded of a very unusual infographic that ran 65 years ago in Fortune.

In 1946, precisionist painter Ralston Crawford, was dispatched by the magazine to witness the nuclear testing at Bikini Atoll. Among the 124 members of the press to attend, Crawford was the only artist. His observations and reactions resulted in a six-page piece that included photographs, paintings and an infographic.

Although known as a painter, Crawford was an experienced information designer. During WWII, he served in the Army Air Corps Visual Presentation Unit as chief of its Weather Division. There he created maps for Army pilots, and developed a pictorial language of weather symbols to translate meteorological data used in military operations into a more comprehensible format.

The last spread of the Bikini article is about the migration of radioactivity. This is the one Crawford felt was essential, since what it showed was precisely what was not directly observable at Bikini. On the left side of the spread is a photo of the explosion’s cloud column. It is annotated to show how the mass of radioactivity was dispersed by prevailing winds at three altitudes. On the facing page there is a map showing where the plume would have traveled had the atomic bomb been detonated over New York City on that same day. You can see its shape and direction based on wind conditions in the northeast that day compared to the inset map showing how it actually traveled at Bikini.

Below are small versions or the spreads as they appeared, but see and read the whole piece at Full Table.




Sources: Fortune; Ralston Crawford, Barbara Haskell (Whitney Museum catalog)

Shop till you ...

Herbert Matter’s "Surreal Shopper" appeared in a 1939 Harper's Bazaar cautioning shopper's not to lose their heads to fashion. (Via bits&bites, via The Eclectic Eye)

Face it; nothing says President’s Day like a good sale. It used to be that Washington’s Birthday was when stores made final markdowns on Winter’s leftovers, in order to make room for the Spring line. Alas, the holiday is now called President’s Day, Winter merchandise went on sale before Christmas, and gauzy florals have been hanging in stores for at least a month or two. And even though, the mere act of shopping, in itself, is downright American, gone is that reverential moment of handing over presidential portraits in exchange for our purchases. Somehow, swiping a credit card just doesn’t make me think of George.


Lacoste windows, Rockefeller center, the first week of January.

'The World of Interiors' Covers

“I am not a library, I am not an archive.” That is the mantra I repeat as I struggle to let go of a stack of magazines or any other piece of paper I don’t have room for, or that I don’t “need.”

In the mid 1990s, I subscribed to UK-based The World of Interiors. I loved being surprised each month by the inventive design and quirky subject-matter, and I still cannot part with them. When I contemplate tossing them, from time to time, I flip “once more” only to find a piece of crucial information/inspiration. That’s all I need to call off the purge. Recently, when I thought, for a few minutes, that I could actually chuck them, these first two issues were the ones I thought I would keep just for the covers.

The bejeweled feet, above, gracing the March 2000 cover, are embroidered Moroccan slippers. How perfect they are on the staircase in the Tangier home belonging to antiques dealer and collector Christopher Gibbs.


The bold wool fabric, on the cover of the March 1998 issue, is not related to the longest, nor the most significant story in the issue. It is linked to a two-page story wedged into the listings section at the end of the book. Upcoming at a Sotheby’s auction, would be an archive of swatch books from the Calico Printers Association, a society of the many textile weavers and printers located during the 19th Century in Lanceshire’s Rossendale Valley. These amazing designs, which could easily be 1920s art deco, were actually produced in 1845.




I’m throwing in a few more of the covers from the late 1990s. These issues ran without cover lines, and in those days, the issues came wrapped, so there was no bar-code disturbance either.

June 1997

July 1998

October 1996

May 1997

December 1998

Fortune's Glorious Infographic Past

At long last, the article I wrote for Print based on my lecture about the amazing infographics Fortune published during the first half (1930-1970) of its 80-year existence.

A number of years ago, I was invited to give a presentation at Malofiej, the Society of News Design's worldwide infographics conference held each year in Pamplona, Spain. At the time, I was Fortune’s graphics editor and had always wanted an excuse to subject myself to going through every issue of the magazine and document its use of charts, diagrams, maps, etc. Talk about falling down the rabbit hole! Of the few hundred images I collected, some 80 went into the presentation, and 18 of those appear in this article.

I still like to imagine that I will do the book one of these days, but size is a real issue. Unlike the early spectacular Fortune covers that are legible even when reproduced as thumbnails (there weren’t even cover-lines in those days), the infographics are often readable only at the original print size. Each page was 11" by 14" in the early days, and many graphics ran as full spreads and with tiny labels. Sumptuous and gorgeous, but not very iPhone-friendly, or even iPad-friendly for that matter. I just can’t see an 8" by 10" format doing justice to the ‘Financial Irrigation of the United States’ (second spread, below), and I’m not sure I can handle being laughed out of the office of any publisher still in business. The research (in my best Cowardly Lion voice) is done ...


The body text should be readable when you click on the pages to enlarge.

Architectural Forum Covers

The first three, of these Architectural Forum issues were offered as
one lot on eBay last week…





This next group of issues are available on eBay, from various sellers, right now …









The following are covers from a Frank Lloyd Wright archive at The Steiner Agency. You can go there and see many more wonderful covers of issues referencing Wright.

September 1956

January 1949

February 1961

May 1959

October 1970

December 1970

November 1957

September 1958

November 1959
Apologies for the lack of info on art direction/design/photo credits, etc., but I do not have access to the issues at this time. I hope you can just enjoy the candy for now ...

The Dogs of Will Rannells (And a Contest!)

Somewhere between Cassius M. Coolidge’s Dogs Playing Poker and William Wegman’s elegant and complex Weimaraners, lie Will Rannells’ canine men of the world.
“What's on the 6th floor?” a history and special collections blog of The San Francisco Public Library, recently featured these Life magazine covers (not to be confused with LIFE, the Henry Luce publication), by Rannells (1892-1982).

Early on, Rannells found that his paintings of dogs set him apart from other artists. It is reported that he thought they were much better subjects than the beautiful girls he had previously been drawing. In fact, his first commercial success (at age 19) was a portrait of a collie that had previously been held in the arms of a girl. When he realized the dog was better off without the human figure, he painted the dog alone and sold it for $40. It later appeared on the June 1, 1912 cover of Country Gentleman. He went on to illustrate for the magazines Life, Judge and McCalls, as well as for a number of children's books.

Will Rannells became an art professor at The Ohio State University, where he taught painting and advertising design. He was active in the Humane Society and was known locally for his efforts to rescue stray animals and for his opposition to vivisection.”

To truly acknowledge the dog days of summer you must head over to Newmanology and partake of, either as a participant or an observer The Newmanology Dog Days of Summer Dog Magazine Cover Contest. There is already a fantastic gallery up, with new additions coming in fast and furious. Add your canine contestant to the mix. Still needed: a bejeweled lady-dog (not just any bitch with bling, must be canine).




Will Rannells covers (starting from the top): "Putting on the Dog," Life (Nov. 3, 1927);
"The Dog Star,"Life (July 16, 1914); "R.F.D.," Life (Dec. 16, 1915);
"An Old Sea Dog," Life (Sept. 3, 1925); Country Gentleman (June 1, 1912);
"Never Again," Life (Jan. 15, 1920). Life courtesy Schmulowitz Collection of Wit & Humor; Country Gentleman courtesy Magazines & Newspaper Center, San Francisco Public Library.